Today (12th November 2010) Pontin's has been placed into administration with over 800 staff facing the chop. This follows a disastrous trading period where competition has been tough and clearly Pontin's has lost favor with holiday makers who have been flocking to rivals such as Butlin's who just announced record profits of 88 Million this year.
In the age of the Internet, holiday makers do everything from book their holidays online, to researching these destinations and looking at the feedback from other holiday goers. The last thing anyone wants is a nightmare holiday, but with online review sites allowing people to post their feedback where the rest of the world can quickly see, companies like Pontin's who have had a flurry of negative reviews posted about them have failed to manage their online reputations effectively and therefore is it any wonder that they have seen visitor numbers fall off a cliff? While their rivals blossom!
It should serve as a stark reminder to all businesses which have negative press online that if they do not effectively manage their online reputations they will no doubt suffer the wrath of the downturn.