Companies need to take control of their online image now more so now than ever before. Since many large companies are almost solely reliant on the Internet for their trade, they simply can not afford to allow themselves to become easy targets of attacks on their reputations which are often carried out by unscrupulous competitors.
Leaving oneself open to this form of attack on the Internet can have devastating consequences for ones business. The last thing a company wants is when someone searches their name online to see a load of complaints and allegations accusing the companies of all sorts.
The best way to manage how you are perceived online is to factor this into your SEO strategy from the very start. Thus not only are you interested in ranking for the target search terms which will bring you trade but also you instigate a plan of action which effectively controls how your company appears when a search is made on the company name.
This is done by ensuring that the articles which rank the highest for your company name are essentially part of your SEO strategy. Since if you fail to secure the placements about your company you are effectively leaving the door open for competitors to tarnish your reputation or steal your traffic by ranking their own services and products in the listings when a search is made.
You can control how you're perceived online but it takes work and investment like any other SEO campaign. The failure to attend to this aspect however can have devastating effects on your trade and cause you much anguish after the fact if you do find you have been the victim of such an attack.