Online Reputation Management Company Advice, Strategy and Tips.
Online Reputation Management Company Advice, Strategy and Tips.
Unfortunately these days it is all too easy for a companies reputation to be tarnished. Any unhinged client or competitor can spread negative comments on bulletin boards anonymously which will be often displayed on the first page of results when someone searches for your company - resulting in unquantifiable damage to your companies reputation and sales.
The key to managing negative campaigns is to essentially push down negative complaints in the results (off the first page and as far away as possible) and replace these with positive and satisfied testimonials as well as other information which can deal directly with any legitimate complaints or smear tactics.
There are numerous tactics for such but a skilled hand is essential. There are no quick fixes such as claimed by some companies in this sector. Unless of course they have control over the said negative comments, because the Google algorithm is highly sophisticated to ensure against manipulation, results do naturally take some time.
It can take up to 2-3 months to rank new pages higher than the negatives and determined patience is required just the same as is when it comes to getting your company to rank in the SERPs for your desired key phrases.
If your looking for a quick fix then you will likely be taken advantage of while companies exploit your anxiety and essentially further exacerbate your problems while they waste yet more of your time!